Mentorship Philosophy
My approach to mentorship comes from a simple truth: I wish I'd had someone who had built these programs before sharing their frameworks with me.
When I was building the first creator programs at major companies, there was no roadmap to follow. We were all figuring it out as we went along, creating processes from scratch, and making plenty of mistakes along the way.
That's why I'm passionate about mentoring the next generation of creator economy leaders. I believe in:
Practical Over Theoretical
I don't deal in theories or hypotheticals. Every framework, strategy, and recommendation I share comes from actual programs I've built and campaigns I've managed. When you work with me, you're getting battle-tested approaches that drive real results.
Strategic Over Tactical
While tactics change constantly in this industry, strategic thinking is timeless. I focus on building your decision-making frameworks rather than just giving you a list of tasks. This ensures you can navigate changes confidently, regardless of what algorithm updates or platform shifts come next.
Honest Over Comfortable
The most valuable mentorship moments in my career came from people who told me what I needed to hear, not what I wanted to hear. I promise the same candor. This industry moves too quickly for anything less than complete honesty about what works, what doesn't, and where you need to grow.
Community Over Competition
The creator economy is still evolving, which means we all benefit from sharing knowledge, connections, and opportunities. Through Career Lab, I'm building a community of professionals who support each other's growth while elevating industry standards as a whole.
My goal isn't just to help you advance in your current role—it's to help you see the bigger strategic picture so you can shape the future of this industry. Whether you're managing your first creator campaign or leading a department, Career Lab gives you access to frameworks that typically take years to develop on your own.
Career acceleration for creator economy professionals
Virtual AMAs will kick off in Q2!
Coffee & Conversations: Managers
Quarterly virtual sessions
Career development focus
Coffee & Conversations: Supervisors
Quarterly virtual sessions
Team leadership strategies
Coffee & Conversations: Directors
Quarterly virtual sessions
Executive leadership focus
Suite Intelligence
*
Suite Intelligence *
The Premiere Newsletter for Creators, Founders, and Icons
Before "creator economy" was a buzzword, before platforms had creator strategies, and before brands had influencer budgets, there was INFLUENCER: Building Your Personal Brand in the Age of Social Media.
With over 100,000 copies sold and translations in 6 languages, INFLUENCER didn't just predict the creator economy - it helped create it. As the first comprehensive guide to building sustainable creator businesses, it established the frameworks that brands still use to evaluate partnerships and that platforms still reference when building creator programs.
But this isn't just a book about getting brand deals. It's the foundation for understanding how influence becomes empire. The principles and strategies that helped 100,000+ creators start their journey are the same ones we use in The Suite Society to transform those creators into CEOs.
Ready to go beyond the book? Join us in The Suite Society, where we're building the next chapter of the creator economy - one empire at a time.
