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DISPATCH 001 →

AI is supposed to free us from execution. Someone should probably tell the execution.

PEOPLE
PLATFORMS
PARTNERSHIPS
BRANDS
WHAT'S NEXT
STRATEGY
CONNECTION
COMMERCIAL IMPACT
SoHo Intelligence Dispatched from our table to executive suites navigating structural reinvention.
EXECUTIVE ADVISORY • SOHO, NY

Moving from the era of execution into the era of orchestration.

Marketers are invaluable because we are closest to the customer. But if we want to keep our seats at the table, we need to have some uncomfortable conversations about how the function itself needs to change.

The Influence Suite is where I write about what’s changing, convene people who know what they’re talking about, and help companies hit whatever acronym is currently on fire.

RUN ACRONYM DIAGNOSTIC → EXECUTION → ORCHESTRATION ↓
0 Mo Average CMO Tenure
0 Seats Curated SoHo Dinners
0 % Orchestration Shift
BLOCK 02 LIVE
Influence builds what’s next.
Interactive 3D Dossier (Move Mouse)
T H E INFLUENCE S U I T E
STRATEGY • CONNECTION • COMMERCIAL IMPACT
PRIVATE ADVISORY THE INFLUENCE SUITE MGMT@THEINFLUENCESUITE.COM
Interactive Physical Slider

Drag to Compare: Execution vs. Orchestration

Grab the center handle and drag left or right to physically inspect the transformation of the marketing function.

ERA OF EXECUTION

THE MARKETING DEPARTMENT

20 people. 37 tools. 11 agencies. 486 recurring meetings. Somehow the CMO is still reviewing Instagram captions.

HUMAN ROLE Make the thing.
TECH ROLE Make making the thing slightly faster.
ERA OF ORCHESTRATION

THE MARKETING OPERATING SYSTEM

A smaller team sets direction, manages agents and specialists, watches for exceptions, and spends substantially less time resizing the same asset seventeen times.

HUMAN ROLE Judgment, taste, direction, recalibration.
TECH ROLE Execution at scale.
↔

AI WAS SUPPOSED TO REDUCE THE WORKLOAD. WE MAY FIRST HAVE TO STOP USING IT TO CREATE MORE WORK.

Interactive Diagnostic

WHICH ACRONYM IS CURRENTLY ON FIRE?

Select an acronym to reveal what everyone is saying, what might actually be happening, and the uncomfortable question.

Architecture of The Suite

PICK A ROOM.

STRATEGY • CONNECTION • COMMERCIAL IMPACT
01 THE PUBLIC CONVERSATION

01 — THE DISPATCH

The public conversation.

I write about the parts of marketing that are changing faster than the playbooks, usually right around the moment everyone starts pretending the old playbook still works.

AI. Influence. Agentic discovery. Social intelligence. Creators. Executive influence. Media. Organizational change. And whatever happens next.

02 CHATHAM HOUSE DINNERS

02 — THE SALON

The conversation after the panel ends.

Private gatherings for people who are expected to know what’s happening before everyone else does.

No panels. No pitches. No screenshots. No performative expertise.

Just smart people comparing notes about what they’re actually seeing.

WINTER 2026 DINNERS: 3 SEATS REMAINING
Chatham House Rules • SoHo, NYC
03 CONFIDENTIAL COUNSEL

03 — STRATEGIC ADVISORY

When knowing what’s wrong is no longer enough.

I work with marketing leaders on consequential problems where the old playbook no longer fits.

Sometimes the answer is a strategy. Sometimes it’s a different org chart. Sometimes it’s an artifact that makes the obvious idea tangible enough for everyone else to finally see it.

Founder Protocol

The SoHo Swag Protocol Machine

“Send a DM, an email to mgmt@theinfluencesuite.com, or branded swag to my WeWork in SoHo.”

Test your physical mail piece against our SoHo sorting algorithm before dispatching to Manhattan:

Brittany Hennessy
FOUNDER • PRINCIPAL Brittany Hennessy
INFLUENCER
100,000+ copies • 6 languages
LEADERSHIP
Sprout Social • Hearst • Horizon Media • Rakuten
STAGES
Cannes Lions • Social Media Week • Branded Content Conference
PRESS
Nightline • USA Today • The Wall Street Journal • Cosmopolitan
ACADEMIA
Columbia University • Vanderbilt University • New York University • Fordham University
INDUSTRY
Shorty Awards Judge
The Leadership Mandate

UNCOMFORTABLE CONVERSATIONS FOR THE GOLDEN AGE OF MARKETING.

CMO tenures are brutally short, VP roles are getting compressed, and AI is eating away at the entry-level work that used to train the next generation of practitioners and executives. Meanwhile, despite being the reason anyone knows the company exists at all, marketing is often the last business unit consulted when companies make major decisions and the first one asked to cut tech, headcount, and budget.

Part of the problem is that we spend too much time talking about campaigns, channels, and tactics instead of talking about how the function itself needs to change.

We’re moving from execution into orchestration. Not everyone will make that transition. And the transition itself is absurd: half the team gets cut because AI can supposedly do the execution while the remaining half is too busy doing the execution to train the AI.

But I’m not pessimistic. If we get this right, AI should give marketers time back to understand people and create things actually worthy of their attention.

We might be entering the Golden Age of Marketing.

The catch is that we have to be willing to talk honestly about how we get there.

Direct Channel mgmt@theinfluencesuite.com
Office WeWork SoHo • NYC
Direct Transmission

INITIAL CORRESPONDENCE

If something has changed, something is broken, or everyone in the room knows the current plan isn’t going to work, tell me about it.

Advisory, executive sessions, speaking, salons, partnerships, creator programming, and strange ideas with unusually good budgets are all welcome.

CONFIDENTIALITY

Anything shared here will be treated as private correspondence unless we agree otherwise.