CREATOR LAB
Transform your influence into a sustainable business empire. Creator Lab provides the frameworks, community, and strategic guidance to help content creators build thriving businesses. From monetizing your existing audience through strategic partnerships to developing your own products and scaling beyond content creation, we provide the roadmap to build generational wealth.
CONSULTING LAB
Enterprise-level creator strategy from the industry pioneer. Drawing from experience building the first creator programs at major companies and managing over $100M in partnerships, Consulting Lab offers strategic guidance for platforms, brands, and high-growth companies navigating the creator economy. Our frameworks drive measurable results, from platform adoption to revenue optimization.
CAREER LAB
Building the next generation of creator economy leaders. Career Lab is where ambitious professionals come to accelerate their careers in this evolving industry. Through cohort-based sessions tailored to your experience level, you'll gain insights from someone who has built these programs from the ground up and learn strategies that will help you lead with confidence and vision.
Brittany Hennessy has been architecting digital influence since before it had a name. Author of the industry-defining book INFLUENCER (translated into 6 languages, 100,000+ copies sold), she has managed over $100M in creator partnerships and built multiple groundbreaking creator programs from scratch.
From building Hearst's first creator department to pioneering blended compensation models now used industry-wide, she has consistently shaped how brands and creators build strategic partnerships. Her expertise spans the media landscape, from legacy outlets (The Wall Street Journal, USA Today, The Today Show) to industry trades and digital-native publications (Business of Fashion, Glossy, Digiday).
As a sought-after speaker and moderator, she regularly leads high-level industry conversations at major conferences and events, bringing her unique ability to draw insights from both brand and creator perspectives. She has served as social media correspondent for ABC's Nightline and continues to advise major platforms on creator strategy and engagement.
Through The Influence Suite, she provides strategic intelligence to an exclusive society of ambitious creators, transforming them from content creators into industry CEOs.
Suite Intelligence
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Suite Intelligence *
The Premiere Newsletter for Creators, Founders, and Icons
Before "creator economy" was a buzzword, before platforms had creator strategies, and before brands had influencer budgets, there was INFLUENCER: Building Your Personal Brand in the Age of Social Media.
With over 100,000 copies sold and translations in 6 languages, INFLUENCER didn't just predict the creator economy - it helped create it. As the first comprehensive guide to building sustainable creator businesses, it established the frameworks that brands still use to evaluate partnerships and that platforms still reference when building creator programs.
But this isn't just a book about getting brand deals. It's the foundation for understanding how influence becomes empire. The principles and strategies that helped 100,000+ creators start their journey are the same ones we use in The Suite Society to transform those creators into CEOs.
Ready to go beyond the book? Join us in The Suite Society, where we're building the next chapter of the creator economy - one empire at a time.
